The popularity of Rolex and Cartier watches is skyrocketing, thanks to the FX series 'Love Story'. This series has sparked a renewed interest in the chic '90s fashion, which has captured the zeitgeist. As a result, the luxury watches, particularly the Rolex Datejust and Cartier Tank, have become highly sought-after by collectors. The Rolex Datejust, seen on the wrist of Calvin Klein in the series, has seen an 11% increase in sales, while the Cartier Tank LC, worn by JFK Jr., has also gained popularity. The Cartier Tank Must, donned by Jackie Kennedy, has also seen an uptick in sales. The Datejust, launched in 1945, was the first self-winding wristwatch with a date window that automatically changed over at midnight. It has been the best-selling Rolex model for much of its history and is the top-selling timepiece on Bezel. The Cartier Tank, on the other hand, has long been a favorite among horophiles for its timeless elegance and refined design. While smaller, vintage-inspired watches have gained attention, the Tank has consistently occupied a distinct and resilient position. The series 'Love Story' has simply strengthened the love collectors already had for these iconic watches. FX's 'Love Story' is now streaming on Disney+.
